Lu Ciàccaru Wines / 2024 / Brand Identity
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Lu Ciàccaru Wines / 2024 / Brand Identity *
For Lu Ciàccaru, a wine producer based in Arzachena (Sardegna) , the project focused on the design of labels and the overall communication system, translating the identity of the territory into a distinctive visual language.
The labels were developed to enhance the character of each wine, combining clarity, elegance, and strong recognizability. The graphic approach balances tradition and contemporaneity, creating a refined yet authentic expression of the brand.
The communication extends this language across all touchpoints, building a cohesive and memorable presence that strengthens the connection between product, place, and storytelling.